Museo de las Bellas Artes de Álava




The installation IMAGO refers to the designation of the internal and representative image of people in the unconscious of the other, being this impression the one that marks the way in which we socialize.

IMAGO invites the viewer to discover through the recreation on the facade of the building, not only that unknown interior of the works of art that make up the permanent collection of the Museo de Bellas Artes de Álava, but it also wants to show the stories, imagined by a new artist, behind each of them.

The idea is to generate, during 5-minute passes, a new progressive visual narrative of the pictorial work of the collection, inviting the visitor in turn to see things from another perspective, and thus generating new ways of interacting with their environment.